What is Online Shopping?
Well, this is the process where consumers purchase goods or services directly from the sellers via the internet. The development of ultra-modern technology has seen various businesses switch from the traditional physical methods of selling products. The internet has provided a convenient and cost-effective platform where sellers can directly interact with consumers.
Why Consumers Like to Shop Online
There are various reasons as to why consumers like to shop online. However, one of the top reasons is convenience. E-commerce offers consumers the much-needed convenience in that they can shop at anytime from anywhere. You don’t have to spend time walking through rows and rows of products or wait in line to pay. The products are also more affordable compared to the price of products in most physical stores. The cheaper e-commerce prices is because there are no middlemen involved as the products come from the manufacturer directly to the seller and the consumer.
The Bangladeshi e-Commerce Revolution
E-commerce is one of the biggest contributors to the Bangladesh economy. Online shopping bd has grown in massive leaps over the past decades and this has been attributed to the rapid evolution of technology. Although during the early 2000s Bangladesh had limited internet access, currently there’s widespread access to the internet. According to the e-commerce Association of Bangladesh, there are about 8, 000 e-commerce Facebook pages from Bangladesh. Additionally, there are around 700 e-commerce sites and Facebook is the biggest advertising platform for businesses. The most popular types of e-commerce in this city are Business to Consumer, Business to Business, Business to Employees, and Consumer to Consumer.
One of the popular e-commerce brands in Bangladesh is Banglashoppers. The online retail unit which focuses on makeup and skincare related products is among the most conspicuous online business that is renowned for its high-quality products. Banglashoppers has a Makeup Shop, Hair Care Shop, Perfume Shop, Health & Beauty Shop, Kids and Baby Shop, Bath & Body Shop, Grooming Shop as well as other fashion accessories.
It features a wide range of makeup products which include:
- Eye makeup
- Face makeup
- Lip makeup
- Makeup remover etc.
Hair Care Shop
This section features products which include:
- Hair color
- Hair oil
- Hair treatment products
- Shampoo and conditioners etc.
Health & Beauty Shop
The main products which are found here are:
- Skin care products
- Eye care products
Bath & Body Shop
The Bath and Body Shop has:
- Face masks
- Face Wash
- Sanitizers and hand wash
- Shower gel and cream etc.
This retail category contains:
- Air fresheners
- Perfume for men and women.
Overall, Banglashoppers has made online shopping bd very easier and better. For cosmetic lovers, this e-commerce outlet offers the much-needed convenience and the products are affordable.
Advantages of Online Shopping
The reason as to why online shopping has garnered massive popularity is that it has numerous benefits. The main advantages of online shopping include:
It Saves Time
With online shopping, you don’t need to physically travel to a retail outlet. Furthermore, you won’t be required to queue in counters in order to pay for products. E-commerce allows people to shop from the comfort of their homes, offices etc. without spending time to travel. The use of search engines to search for products has also made it more efficient.
Price and Product Comparison
It’s easy to compare different products from different brands. Buyers can easily compare the different prices of products and their features and choose an item that suits their needs and tastes.
Note that online shops, unlike most physical retail outlets, are usually available 24/7. This means that time isn’t a barrier and a person can shop at any time regardless of the time. You can shop in your pajamas at midnight at work or even while traveling. Depending on your location, these shopping outlets also offer shipping services.
It Saves Money
There are numerous online shops currently and this means that competition is high. In order to attract more customers, most e-commerce outlets offer product discounts to customers. This is fueled by the fact that most marketers don’t have to pay maintenance costs or large amounts of money as well as certain types of trading license.
Sometimes it might be very difficult to test the effectiveness of a product especially if you are purchasing it from your local retail stores. However, with online shopping this is different. One can easily check the customer reviews in order to determine the efficiency and effectiveness of a product. Different customer reviews provide vital insights and what you should expect.
Online shopping is one of the best things that technology has brought. This mode of doing businesses has helped many businesses to quickly recover from recession. However, when purchasing products online, customers have to be very careful when it comes to revealing personal information such as banking details because of frauds.